Business Plan Template or Outline for Developing a Business Plan Documet


The template is meant to assist you in your thinking process for developing a Business Plan document. It’s an outline of a typical Business Plan highlighting the major topics which should be covered in some details (as much as possible) in the final Business Plan.

Introduction (1 Page)

      · Give the name of the business, the address, e-mail and telephone numbers.

Legal Form of Ownership (1 Page)

Specify: Sole Proprietor, Partnership, Pvt. Ltd.

Vision Statement (Vision + Mission 1 page)

State your perception of what the business will be achieving over the longer term.

Mission Statement

A set of commitments that best describes what the organization will do to ensure growth and profitability of the enterprise. It also states the commitment to

· stakeholders

· compliance with applicable Laws and Regulations.

· the environment and

· the Society in which you operate.

Product or Service (2-3 Pages)

· Describe the product or service that you are offering.

· What is special or unique about the product or service?

· Describe the benefit or value the customer will derive from the product or service.

Market / Demand / Customers (2-3 Pages)

· Describe the market and the demand for your product / service.

· Who are your major potential customers and where are they located.

· What past trends or assumptions can you provide to indicate the growth of the market?

Product Promotions and Distribution (2-3 Pages)

· How do you propose to sell your product / service?

· Is it by way of a business to business sale or through a distribution channel?

· If it’s the latter, how do you propose to convey the message on your product / service, to your potential customers?

Competition (1 Page)

· Who are your predominant or direct competitors?

· What is the edge or advantage that your product or service offers over the competitive product / service?

Pricing (1 Page)

· What are the assumptions you have made in determining the price level for your product, vis-à-vis competition?

· What is the value that your product offers to customers?

Sales Volume and Value (1 Page)

· Provide a Table showing sales volume, unit price and / or sales value projections.

· Give for first 2 years. State the basis for the assumptions made with respect to your projections.

Management and Organisation (1-2 Pages)

· Who will manage the business on a day-to-day basis? Give some details of the management team.

· What special competencies do people have or will be needed?

· If the business has more than 10 employees create an organization chart showing Management and Supervisory levels and a position description for key employees.

Finance Plan (2-3 Pages)

The Finance Plan will consist of a set of tables that show:

· the need for funds

· the routine expenditure for managing the business,

· the profit projection and the cash flow.

While the Business Plan is important, all is lost if you run out of cash.

The tables or statements required are:

· Expenditure and the timing of the funds

· Working capital estimate

· Start-up or pre-operative expenses

· Means of finance:

o Promoter’s share

o Investor’s share or equity

o Term loan (from Bank)

o Working capital (funded by Bank)

· Projected profit and loss

· Projected cash flow

· Break-even analysis

The tables and statements should have a back-up of the key assumptions.

Business Summary (2-3 Pages)

This is an essential document forming part of the Business Plan. If you have already submitted it, you may skip it.

It should be no more than two pages and include what you can cover in a five minute interview. It should essentially highlight the unique characteristics of your product, customers, the people running the business and what the future holds for the business.


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